Social Media platforms have gained a huge space in International business – especially on Pinterest. As this platform is photo-based and photos are an essential tool for jewellery advertising, Pinterest is one of the best places to make online appeals for jewellery besides Facebook, Instagram and YouTube. Almost 60% of the World's population uses social media regularly and Pinterest holds a good share among them (almost 14% in the USA and 444 million worldwide).
The role of editing jewellery photos for Pinterest catalogues or sales is most important as this platform has different subjective boards for photography. You can easily advertise your product on particular category boards. Edit them as the best before you publish them for audience viewing for sale.
Image Courtesy: Pewresearch
Let’s follow the following rules for editing your photos of jewellery:
1. Edit the background colour:
Choice and adjust the colour and light effect of your jewellery before you take the snaps. The colour of the base material like gold, silver, gun-metal, crystal, glass-material, beads, clay, stone, crystal jewellery and ornaments like stone(s) and gem(s) or their colour and light contrast have to be more prominent. They need to be widely visible and visually appealing to look which will be more attractive to the viewer. A dark, light, hollow, or resting material colour should be a soothing base to highlight the product on it. Both the colour of the base and the ornament should have the most effective visible contrast.
In order to always have great contrast, label your pins and organize the board using the background colour. The target is to bring the audience into a query or sale to your web counter being attracted from this photography.
2. Clean your jewellery and the base before you snap:
If you are taking snaps with a good quality camera, it may reflect even a tiny piece of dust into the photo. If the accessory and its backdrop are not thoroughly cleaned, it will pick up scuffs, patches, and other darkening blemishes that will make it look unattractive after the picture has been taken. Remember, you are shooting to publish the image on one of the best digital platforms in the world.
Also, make sure about the cleanliness & quality of the lenses, the light and photography quality of the camera shall have to be neat and up-to-the-mark. Clean product with inadequate light or scratched lens brings no merit to the photography even when it is posted on Pinterest or other top-rated social media pages. There is a chance of your brand being down-rated by the audience too.
3. Be careful about shadows & reflections:
Shadows and reflections, if found with inappropriate shedding lose the weight and quality of the image. An unnecessary wrongly placed shadow killing the shade of the image cannot evaluate the product with a stunning look. The weight and context of the picture are undoubtedly destroyed by reflection if it is not used effectively and cuts off the display.
Using shadows and reflections wisely can add a new dimension to your image, and the subject. This will definitely add a blue feather to your Pinterest boards.
4. Jewellery photo recolouring:
This is an important issue that helps you to build your album with variants at less cost. If the photos could be recoloured efficiently with the colours of the product variants, it will minimize the cost of creating every single piece of variant and separate the cost of photography. The simple policy is one created and others recoloured to be variants.
It will undoubtedly be a plus point for proper presentation with the least amount of expense and risks if the photo editing can set the necessary colour segments with software management and can then be published in the Pinterest carousel, catalogue, or album.
5. Shine and Surface smoothening:
A good natural shine to the precious accessory in photos is required to be mostly glittering but normal to be seen. This touch in certain places of the photo actually creates a real feeling of the piece to the audience. A high-quality realistic photo can be achieved by additionally smoothing the surface of the product and trimming the surface edges.
This kind of mastering photographic art actually increases your brand name to the viewers on Pinterest. Viewers love to have the exact same thing that they want to purchase, so they love to see the photo's highest original output. In order to avoid mistakes, be more careful when editing, presenting and taking photos.
Consider the following ideas as well as the previously mentioned criteria to make your jewellery photo the buyer's choice:
a. Must enhance 360-degree photographs for all-around view
b. Creative edits according to the contrast of background and the product image
c. Completely focus on the jewellery
Remember, photographs enhanced with professional editing are always an asset of the business tool on Pinterest Boards. Wish you great business advertising with the concept.
Happy Pinning!
Happy Business!!
