Amazon is the world’s largest marketplace with millions of listings in different local Amazon marketplaces. Statistics say 76% of sellers made a profit whereas others faced loss due to many reasons. It is advised that before you start your own business you must check the most sensitive parameters so that your listing would not go down and cause you a loss. Amazon offers the option to list your product in either an existing listing created by another seller or a brand-new one you create yourself. The listing where your product is existing has to be foolproof by Amazon policies and well understood by the audience.
There are around 7 major points to discuss here which would make you conscious while you create your listing.
1. If the competition is ignored:
It wouldn't be beneficial for you to sell a product without considering the competition it faces on Amazon and other online marketplaces and by simply taking advantage of the demand. Just to let you know, demand cannot execute the sale alone. If a highly demanded product is on sale, it will be difficult for someone else to enter into the competition and take the share.
Remember, Amazon alone delivers around more than 6000 products per hour in the US which involves high demand and high competition. Prior to listing your product for sale, always plan by taking into account the market competition and demand for your product with regard to your target audience as consumers.
2. Low-quality product listing with less information:
At times we just believe that Amazon's brand name is good enough. We care less about our listing details and only depend upon our presence on Amazon and think the brand name will do the sell. But in reality, it is not the only way that effective selling occurs. An ideal listing must carry a detailed description of the product and comparative measures. So that it helps the maximum audience on the page to decide whether to buy it or not.
The listing also needs to carry images from different angles with usage videos. If a description carries all the qualities and exceptions of the product with a proper comparison, it helps the viewer to become a buyer.
3. Multiple listing for multiple variants:
Many sellers create multiple listings for multiple variants of a product. They think that it will create multiple gateways for viewers of the product. But, this is one of the crucial mistakes that you can make. If your viewer can not find their required variant in the listing where they have landed, they will definitely go away and you will lose a sale. Multiple listings may also confuse the viewer and at times he may think it is a false listing or a competitor’s listing.
As Amazon listing facilities have awesome variation features, do create a variable listing on a single page so that the viewer can view every type of variation in one single location and buy whatever he likes.
4. Connection with SERP is important:
Do not forget to add every searchable function of your product in your listing. You have to concentrate on Keyword research to find exact words for different properties and facilities of your product – even add them to your product’s title. The reason is to find your product on every possible search with nearby searches. At times it may dissolve the viewer’s mind if he finds something attractive or a new product while searching for another.
You may miss your buyers for using improper keywords as they may be misguided to another place.
5. Images are important:
Survey says, near half of the buyers – around 50%, are motivated by infographics. Album images with information, diagram images, and color variation images with nearest shades add a super informative character to your listing. Viewers can almost see the product from different angles. It will be more impactful and easier for the viewer to relate to the product if you can include an image and a utility diagram.
Fewer images, less number of infographics cause demerits to your listings. If viewers are unable to find sufficient information about the product's practical applications or shapes to conduct further searches then you may lose your business.
6. Amazon policies and guidelines:
Please be aware of Amazon policies and guidelines while creating your listing. If it does not abide by the rules, Amazon may suspend, collapse or restrict your sales. The advantage is they have very clear guidelines about what to do, how to do it, and what not to do. The importance is you cannot cross the barrier.
Viewers would form an unfavorable opinion of your company without knowing the full story if Amazon blocked your listing for breaking their rules. Analyze Amazon rules first, and check details, before you create and upload your listing.
7. Control review on your listing:
Review is one of the most important requirements for your business in the long run. Buyers first check the review score of a listing. Amazon protects buyers’ rights and protections by rules. The review system helps the buyer to write about the seller if anything unwanted happened with him from the seller’s side, also he can go for an A-Z claim for a refund. In many cases, it has been seen that buyers write negative reviews and place claims without sustained reason. Buyers generally don't want to make a purchase from a listing with bad reviews.
Beware of negative reviews. Always make sure that they won’t appear to decrease the score of your listing. Control your system of delivery, products, and other things and try to compensate ASAP. Also, try to connect maximum positive reviews from your happy customers. Yet if it happens, try to mop it up by making a settlement with the concerned customer. Remember, after a number of negative reviews, Amazon closes down the listing till those cases are not solved by the seller.
We have seen a lot of cases where sellers made losses or Amazon suspended their business due to a lot of pitfalls. That’s why we have discussed a list of important things to be concerned about while making listings on Amazon. Remember that Amazon buyers mostly depend upon your listing, not the brand (almost 75%), about 50% of buyers are moved positively by good quality infographics, and however, about 95% of them do not like listings with negative reviews.
So, make sure, your business would not be affected by such mistakes to dump your investment. Beware of things and scrutinize sharply before you list your products on Amazon, the largest online shopping platform in this world.
Happy Listing! Happy Selling!!
