Many sellers have a dream of promoting their own offline business online or selling from an eCommerce platform. Have you ever had a dream like this?  How about if you started selling on Amazon? Do you wish to promote your local brand from there? Many of you might believe that it is a more difficult or impossible process. But believe me, it is too easy to make and less hazardous than your offline on-shop sales.  If you have decided to go online and market your brand and products, Amazon is the best platform for you.

Amazon is the largest online selling platform having millions of customer reviews. The dignity of the platform easily provokes your customers to come to your Amazon store and purchase. With the help of Amazon’s own marketing system and other supports, you can easily promote your local footwear stall to far away customers and sell to them.

According to the studies, more than half of the world’s online sellers consider Amazon’s product survey, sale and price changes, and trends of sales. So, Amazon will be the best platform for your brand. If a new brand starts doing business on Amazon, it comes with a lot of additional facilities as follows:

1. Always brand exposure will be increasing:

Millions of Amazon shoppers and fans every day visit the marketplace and roam by category. If you enlist your product here and tactically place category and other listing attributes rightly, there is every chance of selling to these millions of audiences.

2. Always sales will be increasing:

According to research by CNBC, 90% of customers have a trend to check the product on Amazon first. It is also seen that Amazon enlisted products have a trend to be sold faster than any other place and at higher prices than the market. Amazon provides numerous tools to make the product more efficiently sellable, the marketplace management service helps sellers to do so at a fast pace.

3. Costs are competitively reduced:

Amazon does not charge anything from you for the listing, it only charges a little commission after the sale. So, this is very cost competitive to promote your sales here from the beginning. Because Amazon support services and marketing processes start from the very point of time when the listing is published. You just have to stock up your footwear inventory, Amazon will take care of the rest.

The process to create your own store:

It is very simple, easy to understand, and detail-oriented. If you want your listing to be successful on Amazon, you must adhere to their requirements.

At first, you have to register yourself on Amazon as a seller.

In the next step, start listing your products according to Amazon specifications.

Then, set up product prices with shipping rates, discounts, etc.

After that, always promote your products with Amazon marketing services.

In the next step, you will find your sales have started.

Alongside, you will be enjoying an infrastructure made by amazon which confirms 4.2 billion parcels by Amazon delivery, more than 75 million sales per month, and 200 million visitors. Remember, more than 85 percent of buyers think that Amazon is a place for their sales.

If you are going to open your footwear showroom on Amazon, there are certain issues that you have to put in mind before selling on Amazon:

1. Size & item issue:

Remember, footwear is a size-centric product. There is a chance of sending the wrong sizes to the customer which will navigate more returns and bad reviews. So be careful with warehouse management to deliver the right product.

2. Pricing:

Pricing is important and there is a number of sellers on Amazon selling similar products. Be aware of the competition and prices under it. You have to make research and set the price crucially so that you can fight the competition as well as attract the customer for sale.

 3. Shipping service:

Control your shipping partner sincerely. If items or packaging gets damaged on road, it creates maximum agony for the customers. If wrong or missing deliveries, damaged deliveries, and late deliveries start to become more frequent, it doesn't matter how competitive your price or quality may be; you will lose your customer and your goodwill.

 4. Stock of Inventory:

Make sure you have enough stocks in hand as per advertisement and customer response. If you cannot supply enough pieces of items within a limited time after orders are placed, you will lose your market. Keep in mind that having adequate stocks will protect you from numerous issues, including late deliveries, bad will, and excessive pricing.

5. High-Quality images:

Images are extremely important for listing management. If you want to win over multiple listings to millions of customers, decorate your Amazon store with HD-quality images. It helps your audience to understand what they are going to purchase exactly and then they move to their decision for purchasing.

6. Product descriptions with details:

Write product descriptions with details so that customers can have every detail about the footwear and make it feel like they are interacting in a showroom. A more accurate and detailed product description can reach you to a confirmed sale even to a dwelling customer.

 7. Keyword enriched title:

Customers search using various potential keywords in an effort to find their preferred product. Provide a title with a lot of keywords so that the customers won't miss the shoes even when searching more thoroughly. 

8. Competitive chart:

Please affix a competitive chart in the description showing close products’ details and prices and let your audience know what you are going to offer them at what price. If your brand is competitively priced and has unique qualities that distinguish it from others, customers can quickly compare it to other brands and choose yours.

9. Use Amazon Prime:

This is the best policy for marketing and putting your listing ahead of millions of others. Audiences have undoubted faith in this Amazon marketing brand Amazon Prime and they prefer to purchase this one compare to a normal listing without it.

10. Customer responses:

Always respond to customer queries and reviews politely and tactfully so that they would not feel hurt and start depending upon you. Remember, good communication makes you a better salesman. Also, the number of good reviews accelerates your listing and sales.

11. Always follow Amazon's selling policy:

Amazon is very much strict about its selling policy. If you are acting within the policy, you will always be in favor of them and get systemic advantages. It may put you in a strong position if you prevail with Amazon's assistance in adhering to their policies.

12. Amazon Tools & Social media:

Always use Amazon tools for Amazon survey and marketing and also highly popular social media platforms for marketing. Facebook, Instagram, Pinterest, and WhatsApp are good platforms nowadays to advertise your Amazon store and its products. You can win a number of sales from there even without being present on the Amazon page.

There are many more attributes but the easiest thing is to list them on Amazon and sell from there following what we have discussed just now.

Try with your store and let me know if you need any assistance by writing at http:\\cybertoss.com.

Happy Sales on Amazon! See you around shortly!