You may have observed new trends in digital marketing implied to be put into action every year to bring some new policies and to gain more success than the previous year’s policy output. After the great lockdown of 2021, specialists have created some new policies to adopt in 2022. These are expected to gain more results than in previous years and create more new paths in digital marketing development.
As newer social media platforms are increasing in popularity day by day new generations like to use Tik-Tok-like apps more and more. Cryptocurrencies and NFTs are taking a considerable place in exchange valuation, Google is phasing out third-party cookies by 2023 and Facebook has changed its company name to Metaverse – a 3D virtual world.
In this changing digital world, along with a lot of exciting recodifications, attributes are getting a new shape and we are observing a lot as follows:
1. Short Self-made DIY Videos
Making short and attractive videos is a newer trend in promotions. It was first started with TikTok with photo grids to provide status updates and miniature long videos. So immediately, other platforms jumped into it. Instagram launched the “Reels feature”, YouTube launched “Shorts” as their miniature video series, and so on Facebook.
2. Stories shall be Real
People want to listen to the real-life experiences of the general customer, they are bored with ads created by celebrities. They want to listen to a real story, a real-life experience to explore the product if that will be necessary or suitable for them. So the tendency has largely grown for real-life story-based ad scripts and real customer narrators accordingly. Remember, storytelling is an art and you have to present it here for your customer specifically.
3. Your audience shall be in Focus
There are many segmentations for your audience. You have them segregated according to age, ethnicity, sex, socioeconomic status, and lifestyle change. According to the newer trends, Ads are being made focusing on a very specific group of an audience so that it would concentrate on their choice, utility, and economic factor that how much they can spend upon it.
It also reduces the cost when ads are created in selective numbers for a direct alarm to a particular set of audiences. Along with that, ads become more meaningful as they are made only for a specific meaning.
4. Maintain privacy, transparency and build your trust
People are becoming suspicious of ads targeted at them. The transparency of the ad story creates trust-building with the brand and the audience. That’s why the entire policy or script-making has been changed with real-life customers rather than celebrities. As Google is going to cut down third-party cookies from 2023 privacy strategy is also changing and it is getting more and more restricted.
Consumers are choosing to keep it more realistic, therefore digital marketing is taking on ever-new paths to publish advertisements for certain markets and target audiences.
5. Present in a personalized way
The trend of Personalized presentation is changing with the attribute changes over time. The content is changing to personalize products for the audience and it depends more upon audience searches. This search inhibited the decoration of content play meaningful and result-oriented promotions in different digital mediums.
According to different social media and other advertisement platforms, contents are tailored to personalize for every individual base and respective audience attending there. This excellent modification with platform-based content creates a more meaningful effect on niche-based content.
6. Let the content be segmented
That is an arena where mostly new creativity is taking place. As the platforms and audience are separated per niche, written, audio and video content are made in a segmented way per audience and platform. The target is to fill in content to enrich the audience with product information.
The most exciting thing is segmenting your content according to the nature of the platform. The digital material for social sites and OTT platform are different as the expected audience for every platform are different. It is very much exciting to create different ads keeping a similar theme for the brand.
7. Marketing be Conversational and quality interactions
This is a research-based latest trend to make your ad’s storytelling in a form of conversation so that the audience reaches a particular knowledge about the product and gets the answers to questions they were supposed to do.
The conversational points for the questions in interactions are made in such a way that it would reveal all the possible queries of a would-be customer’s mind. That way, it clears up all the confusion and dwellings of the audience’s mind.
8. Artificial intelligence in digital marketing
Al or Artificial Intelligence is the most wanted and latest technology implemented everywhere in IT. The course that is done here is an intelligent auto motion to answer against questions, placing the products in front according to the search results, placing the brand or niche products according to the search by the audience, placing cross-sale products or gift coupons to enhance sales and many more marketing attributes are formed by AI.
There are so many AI-added extensions and plugins that changed the automation and logical “thinking” of the marketing system to revolutionize the whole thinking.
9. NFTs and crypto in social media eCommerce
As NFTs and cryptocurrencies came to act as alternative money the structure and movement of intelligent ads also have been changed and started to be implanted more frequently. The alternative currency would increase rapidly more and more, advertisement options will be opened, and using digital marketing tools will be easier as they will be more available and less expensive.
I have discussed a few things about the causes of revolutionary changes in the digital marketing world. There are many other aspects that we can discuss later, even on the eve of 2023. We may come to a discussion about what new changes we have developed and what changes need to be welcomed.
Till then, Happy Marketing!
