So, you are an Online Merchant? Being an Online Merchant and making your first sale is both symbolic and necessary. Obtaining that first Customer was a long, arduous battle. Wasn’t it? Completing your first sale may sound straightforward and easy but the optimism and reassurance it brings along with it is the turning point in the life of your business. Below I have discussed 10 ways to promote your products online and keep the sale moving forward.
Your own website:
Having your own website is the best way to promote your products. Make your website SEO-friendly to increase your google ranking, make it weighty with the input of some backlinks. Do not forget to make it mobile responsive, 94% of Americans use their mobiles to get information and overall 60% of the searches come from mobile devices. Do you know google drives 96% of mobile search traffic? So, Mobile Responsive Design is the best practice to increase your website’s visibility online.
Marketplace:
In this internet era, online marketplaces like Amazon, Flipkart, Club factory, eBay are highly trending. Promote your products and get your product listing done in the most popular marketplaces and increase your sales tonight. And if you do not have a website of your own, this is the best way for you to do online product promotions.
Blogging:
This is an interesting way to promote your product. Blogging is one of the efficient content marketing strategies. Write informative blogs about the products you are selling. A detailed version of the usages, the pros, and cons. Include anchor texts and backlinks in your blogs. Providing some useful Statistics, ups the overall game quotient.
Social Media:
On Facebook, Twitter and similar platforms you have the allowance to advertise your products for free. Also, by taking part in the conversations that place in the comments section you can drive a more targeted audience to your products and product website. Instagram and Pinterest are the best platforms for visual marketing.
Forum and Community:
This is a great way and a power source to drive traffic to your website. By promoting in various forums and communities you can reach out to the local public because people still use them to search for products and services they want to deal with. Promoting your products in particular forums in your niche should be your target. The trick is to select the correct forum and community.
YouTube:
Visual mediums of promotions attract more audiences. Today YouTube has become one of the world’s largest search engines to find fresh content. From a 13-year-old to a 53-year-old everybody has access to YouTube, either for leisure or useful purposes. Having a YouTube Channel for product promotion should be your top priority, a video with attractive graphics, informative statistics, and illuminating information about your product will arise the interests of your audiences. An excellent way to drive more audience!
Slide share:
PowerPoint presentations have been trending for more than a century now. Slide share is the ultimate medium to publish your ppts. This kind of promotion – increases sales, attract new customers, creates product image, is informative in nature, creates brand awareness and helps in improving product loyalty.
PPC:
Why would you promote your product with PPC? It has a vast reach Google Ad Words and Social Media PPC drives you in front of a vast audience. Secondly, PPC campaign options allow you to choose who will see your ads based on selling factors. Thirdly, PPC platforms provide thorough analytics and fourthly, PPC offers a strong ROI, you can make $8 for every $1 you spent on Google PPC.
Google & Social Media Marketplace:
Google, the largest search engine platform and popular social media platforms like Facebook and Instagram make for the biggest online marketplace to buy and sell products and services. Do you know, 450 million people visit the Facebook marketplace to promote and sell products every month? So, what are you waiting for? Become a part of the ‘buy and sell’ community today.
Online AD:
Do you know that today 51% of people prefer to shop when businesses promote their products online? To drive a good quantity audience to your products, online ads are a good way to start with. Online advertisements give you the maximum exposure on the Internet and in some cases you pay only when someone clicks on your ad, otherwise, you don’t.
Bonus Tip:
Are you aware of the latest promotional technique? The answer is, Podcast promotions. Too shy to make videos? Record and Promote via podcasts on platforms like Spotify, Buzz-sprout, and others. In conclusion, there are three steps – 1. have a plan 2. construct a strategy and 3. choose efficient platforms to promote your particular niche. I hope that was helpful! Go promote!
