Amazon A+ content is a specially designed product description that allows the brand owner to narrate his brand history and product details with the help of high-quality video & image content, comparison charts with competitors, and detailed oriented point narration.

The purpose is to make the product more viable and understandable to the audience in a better way with more details. The idea of listing with more enriched multimedia content is that you will get a more enriched user experience to be advertised to the audience. It is said to be the most effective process to win over customers’ beliefs and gain a higher ranking on Amazon SRPs.

There is also premium A+ content or A++ content usually made by big brands. It is much finer and has 16 extra modules when you get it. Usually, the big brands create this kind of content to create a more real-life online shopping experience with videos, images, and descriptions of every different aspect of the brand’s usage, advantage, maintenance, and differences with the competitive product(s).

You also have to know that there are significant differences between the materials of A+ content for B2B and the same for B2C. As the perspectives of both the sales are different by nature, in accordance, presentation styles in the corresponding materials are made differently.

Specialities of Amazon A+ content:

1.    Multiple High Quality Images:

An A+ content has a number of images taken from different angles with perspectives to understand the product with real shape and size, movements, maintenance, and objectives. You will find image qualities are HD or near to that to put a bigger real-life impact.

2.    Short and Informative Introduction:

If you want to accurately describe the product and ensure that it appears in the results of any potential related searches made by the audience, you can add a heading with a short description that is both precise and informative. The text should be around 100 words long. To make it more search friendly, the text is equipped with top research keywords which vary from time to time.

3.    Attractive Bullets:

The properties, pros, and defensive cons, and other special features are placed separately with bullet points so that audience can identify the points with precision. Bullets actually signify the points separately and manage to attract your eyesight!

4.    Separated paragraphs on different point descriptions:

The description is separated into different paragraphs made on subjective points with attractive headings. You will find the sentences furnished with specific points discussed separately. However, words are trimmed subjectively to avoid excessiveness unnecessarily.  

5.    The section “What is in the box”:

This section clearly states what is coming with the package which clearly dissolves the doubts of the customer. You see, he gets the same thing(s) informed here in his delivery box and can also check if something is missing accidentally.

6.    Other Elements:

Other elements are 360-degree product view, fixing and fitting video, diagram pics, real-life usage video or image, etc. You will find all these materials help to understand the product, its size and shape, fittings and usages and internals parts.

Hence, you can look upon a lot of benefits of A+ Amazon content as Amazon listings are concerned with a hike in sales. It has been observed that the quality of Amazon product descriptions with A+ content can accelerate 3-10% more sales in progress.

Let’s see the beneficiaries of A+ content:

1.    Attracts more shopper’s attention:

Viewers with a mind of purchase get bored with a listing based on a lot of text bunches and easily move out of the listing. Reading a lengthy text and deciphering the meaning in order to carry out the purchase decision is tiring.

A listing with multiple and meaningful HD images & Videos grabs the attention of the traffic and turns it into a sell with interest.

2.    Eye-catching and Soothing:

The attractive properties of A+ content look very smart, compact, and glamorous compared to other listings of a similar product.  It is not only the meaningful materials but also the aspect with the look which calls the audience to see the listing at first and make his decision of sale seeing the difference with other listings.

3.    Brings the product into the limelight:

The displays of listing with such big, meaningful, differently angled HD images and videos put the listing into the center of the focus. It also creates an indirect promotion of the product and most effectively helps to make good quality SEO activities of the page.

4.    High conversion rate:

A+ content helps to sales turnout around 3 – 10% higher than normal listing. Even a reluctant audience is drawn in by the content due to its highly regarded quality materials that are simple to understand and which prompt an immediate sale.

5.    Always on the top of similar product listings:

The quality of such content, especially the comparative chart with other similar or closed products clears the concept of such products, their brand, features, and price to the audience very clearly which helps him to take the decision of purchasing as quickly as possible.

6.    A statistically proven marketing strategy:

The strategy is based on a newer trend of marketing policy. Decorate the store with meaningful materials especially clear images and videos to make things comprehensive easily, competitive charts to compare within a minute, and ready to purchase. The success rate enhancement as we discussed before can increase up to 10% invariably.

7.    Better reviews

Clarity and compact information make the audience mostly satisfied and there exists a minimum chance of the audience being misguided with information or purchase.  There is little chance of dissatisfaction because the information is concise and implemented from the brand information. You can get a lot of good reviews instead of negatives and that puts your listing high in rank.

8.    Reduced Return rate

 Return rates are also decreased, almost identically to the previous one. That brings the listing to the top of the lot and automatically gains more audience, more conversion rate, and huge business definitely.

We have discussed what is A+ Amazon listing and a lot of gaining factors that can create for your business. We have only touched on the issue and wish to discuss A++ Amazon Listing in the near future. Let’s see how much you can develop your Amazon listing to a particularly A+ one as soon as possible and how much this writing could come to your help.

See you soon, till then, Happy Listing!